Full color refers to the 4 primary colors used in the CMYK printing format. Cyan, Magenta, Yellow, and Key (black) are used to replicate nearly any color from digital to physical. If you send us an RGB file, there is a chance that a color shift may occur and you may not be satisfied with your job. You should always start and finish your designs in CMYK color mode.

Print coatings are used on printed products primarily for protection or to achieve certain visual effects. Coatings can provide protection from moisture, scuffing, scratching and finger prints. They can also be applied to one or both sides of a printed piece to create a glossy or dull finish or can be applied selectively to highlight a certain visual element.

Aqueous Coating:
This finish is shiny and smooth, and is done in line flood coated on the press. It provides a high-gloss surface that deters dirt and fingerprints.