PRELIMINARIES

Online Printing System is a prepress process that bridges the gap between online digital content and commercial print production. The process allows a print house, a client or a graphic designer to create, edit, and approve computer-based online templates during the prepress phase. This process increasingly calls for a Portable Document Format (PDF) workflow environment with output provided by digital printing.

This solution will make your company run more efficiently and profitably by streamlining your business processes, maximizing your resources and eliminating redundant operations.

PRODUCTS

The site currently supports eight major and popular print products as listed. We are shortly going to introduce more products like logos/mailing labels, vinyl stickers, catalogs, banners, calendars, door hangers and raised ink cards.

There are three options for designing and customizing a product. Click a product on the left-hand panel and choose one of the options.

1. Custom Design: lets you customize the products. Click it to open the design studio and use multiple tools to create your own design.

2. Upload Design: using this option, you can upload your own JPG, JPEG, GIF, PNG, EPS, AI, PDF and PSD images.

3. Browse Design: use this to select hundreds of pre-loaded templates. Work on them or customize them through our design studio.

The type of paper used for difference purposes is expressed in weight. In the countries following the European system, it is grammes per square metre (gsm or g/m2 or simply g) and in the US system it is Pound (lb).

The paper used for writing/printing (letterheads and such stationery) is generally between 60 to 120 gsm (20 to 70 lb) and is called the paper or text stock. Anything heavier than this is considered the card stock, i.e. the paper used for business cards, postcards, greeting cards, etc.

Coated papers are available in two finishes – glossy (shiny and smooth) and matt (flat and lusterless). Coated glossy papers reflect the light evenly so they are suitable for almost all types of printing jobs. Glossy papers have a good ink holdout, which is important for creating sharp, bright images.

NCR Forms are the modern alternative to carbon paper and are an efficient way to provide multicolored copies of a single document with handwritten or typed information. They are most commonly used as order forms, packing lists, invoices, receipts, and more.

NCR forms are available in 2 Part (White, Canary) and 3 Part (White, Canary, Pink) collated sets that are glued on the short edge.

NCR Forms are commonly used for order forms, packing lists, invoices, applications and receipts. They are particularly useful when information must be entered by hand.

 

Our 14pt Natural Cards are a light cream, natural white color with a smooth finish. The stock has a minimum of 30% post-consumer waste content. Samples are available in our UZ Marketing Sample kit.

 

PRINTING

Print-Ready is a term we use which means the submitted print file meets the following criteria for print; before you send your document to your printer, make sure your file meets the following criteria:

  • Convert all RGB images into CMYK color.
  • File is in proper format (PSD, EPS, AI, High-Resolution JPG, PDF, TIF).
  • Check if final image has enough resolution (300 dpi minimum at 100% size including bleeds).
  • Contains only high-resolution image data
  • Has links to placed graphics and images
  • Includes all fonts
  • Check if all text pages have enough bleed (1/8″).
  • Included are trim/crop marks, center marks, and page info.
  • Includes paper size with indications for bleeds and page marking
  • Does not require any additional modifications or tweaks before being sent to the printer

See this image for reference:

Other Terms You May Not Be Familiar With:

  • Bleed – Bleed is a printing term that refers to printing that goes beyond the edge of the sheet after trimming. The bleed is the part on the side of your document that gives the printer that small amount of space to move around paper and design inconsistencies.
  • DPI – Dots (or pixels) per Inch; Resolution that varies across media. For print, image files are optimized at 300 DPI. For the Web (GIF and JPEG file formats), files are optimized at 72 DPI, the number of pixels across one inch of most monitors.
  • Crop Marks – A set of horizontal and vertical lines which indicate where a photograph, illustration, or page should be eliminated or trimmed.
  • RGB – Red – Green – Blue: the three colors in the color scheme of an illustration on screen. This is not suitable for printing.
  • CMYK – The CMYK color model (process color, four color) is a subtractive color model, used in color printing, and is also used to describe the printing process itself. CMYK refers to the four inks used in some color printing: cyan, magenta, yellow, and key black. Suitable color mode for printing.

Our system supports RGB (red, green, blue) for producing digital prints. We have accurately mapped color pallet to match RGB to CMYK (cyan, magenta, yellow, key) to ensure proper 4-color printing.

We recommend saving as a .PDF. You may also send the file in the following types: jpg, jpeg, tif, tiff, eps, and png.

We prefer that you send .PDF with embedded or outlined fonts. .PDF's are easier to handle and will likely speed up your turn-around. Remember to add crop marks and flatten your files before uploading.

300 dpi (dots per inch) is the resolution of the output PDF file.

Bleed must extend past the cut-line and will be trimmed from the product during the final cutting phase. When the image is required to extend all the way to the edge, bleed is needed to preserve the finished look and the quality of the final product.

Please keep all text at least 0.125" inside the cut-line.

- The bleed for Standard Products is 0.125".
- The bleed for Booklets and Presentation Folders is 0.25".

Watch Video > CLICK HERE

When designing plastic cards, it is important to keep in mind that the frosted and clear plastic cards are transparent. Also, all plastic cards come with round corners at no extra charge!

 


As you can see, the difference in the transparency is shown in the image above. The clear cards (right) are completely transparent. The frosted cards (center) are semi-transparent and cannot be seen through easily. The opaque white plastic cards (left) are solid white and not transparent at all. Keep this in mind when designing your plastic cards, it will affect how your design will print.

 

 

Since there is no white ink in CMYK, it is important to keep in mind that the frosted and clear plastic cards are transparent. The three designs above are the same as in the first picture. You will notice that the white area in the clear cards (right) and the frosted cards (center) has no ink and will show the transparent material it's printed on. In this case, the clear cards and frosted cards white area show up with no ink on the printed piece. Also, keep in mind that all colors that are printed on clear cards or frosted cards will be transparent as well.

With the clear plastic cards, there might be a small percentage that may have light scratches. This issue originates from the manufacturer and is due to the material and handling. To help compensate for this, we run overs of the clear plastic cards to help meet the required quantity.

Clear plastic cards will come with a thin protective layer on one side that can be peeled off. This is to prevent the cards from scratching during packaging and shipping.

We use offset printing, which provides the highest quality of print material for both text and images.

When creating a Spot UV job, You must include a Spot UV template file along with the regular full color file. The Spot UV template file is used to show where the UV will be placed.

Use 100% K to indicate where you would like the UV. White will indicate no UV.

When exporting from any program such as Indesign or Illustrator, use these settings to make sure your .PDF files export correctly.

EXPORT SETTINGS FOR .PDF FILES

 

Adobe PDF Preset is set to: Press Quality

 

Preset

 

Compatibility is set to: Acrobat 4 (PDF 1.3)

 

Compatibility

 

Compress Text and Line Art is set to: Off

 

Compress

When a job is coated with UV then scored and folded the job may begin to crack. During use, the cracks will become bigger and the ink may start to chip off.

 

Scoring

 

Cracking is normal when coated jobs are scored and folded. Ordering the job without UV will help but may not prevent this. As the job is used and folded more and more, cracking will eventually happen.

ESR quantities start from 25-250 and are printed on brand new, high tech digital equipment. 

Our Digital color presses are in a different class. The print quality of digital prints exceed professional standards. Here are a few facts about Digital Color Printing:

- Tests show digital quality matches offset.
- Digital printing offers larger color gamut. 
- Print buyers find digital quality interchangeable with offset quality.
- Today, many showcase applications are printed digitally.
- Digital printing is more affordable for short runs, due to very low set up cost.

*disclaimer: Occasionally, quantities of up to 5000 and more might be printed using digital color technology in order to meet turnaround deadlines

If you send us an RGB file, there is a chance that a color shift may occur and you may not be satisfied with your job.

RGB vs CMYK

You should always start and finish your designs in CMYK color mode.

Cracking of the edges of a business card sometimes occurs when the card contains high values of ink, as in dark colors.

CLOSE UP OF BUSINESS CARD

Business card cracks

This usually happens on a small amount of cards in the run. To prevent this issue use lighter colors, or if you must use dark colors, use as little ink as possible.

 

There are three different ways Pantone colors can affect the way your job prints.

The first is by object effects, such as shadows or glows, on top of your Pantone colors. Here is what the effects will look like on screen:

Here is what the effect looks like after printing:

after

This shows that when a Pantone color is under these object effects, transparency issues show up during printing. To avoid this, convert all your Pantone colors into CMYK before submitting your order.

The second way Pantone colors can affect your file is when you use transparent images. Here is what a transparent image looks like on screen:

Here is what a transparent image looks like after printing:

You can see the image is no longer transparent on top of the Pantone color. These white areas will show up during printing. To fix this issue, convert all your Pantone colors into CMYK. If you need to have a Pantone color in your art, for example when doing a silver 877c job, you must create a clipping mask around the image so the white area will not show up. This must be done before submitting the order.

The last way Pantone colors can affect your order is the color conversion between a Pantone color and CMYK. All of our normal printing is done in CMYK unless you specifically order a Silver, MU, or Custom job. If you use Pantone colors in a job that will print CMYK, your job might print with undesirable colors.

Here are some examples of what the Pantone color looks like in the Pantone color book and what the CMYK print will look like:

If you send in a job with Pantone colors, the CMYK conversion will change the Pantone color. Before sending your order, make sure all Pantone colors have been converted to CMYK.

 

 

When creating a Spot AQ job, you must include a Spot AQ template along with the regular full color file. The Spot AQ template file is used to show where the AQ will be placed.

Use white, 0C 0M 0Y 0K, to indicate where you would like the AQ. Black, 100%K, will indicate no AQ.

 

 

UZ Marketing Bumper Stickers are printed on 4mil premium white flexible vinyl film and coated with acrylic adhesive that's laminated to a 90# layflat liner. They are perfect for outdoor use. The film is designed to accept a variety of solvent based and curable inks. The liner offers excellent product layflat, adhering easily to most bumpers and enabling them to withstand a variety of environmental conditions. 

Yes, UZ Marketing Bumper Stickers are intended for use on car bumpers and are resistant to even the harshest weather conditions. Outdoor application will not result in product damage.

 

UZ Marketing Bumper Stickers use a strong permanent adhesive. We do not recommend removing them once they've been applied.

 

Perfect Binding gives your booklets a more finished, refined look. With this binding method, the pages and cover are glued together at the spine with a strong, yet flexible, thermal glue.

Please note: The page count specified in the product name does not include the cover.

Perfect Bound Book

We recommend that you do not specifically design on the spine. Backgrounds or images that wrap around the book are preferred. Creating designs with text, borders or colors that are centered only on the spine may cause it to look uneven during the binding process.

Currently we do not offer samples for Perfect Bound Booklets.

 

With Akuafoil, you can turn a wide range of CMYK colors, into multi-colored foils. Akuafoil uses a special processed foil system that is applied under 4/c process to create an array of foil colors. It's simple, affordable, and makes your prints stand out from the crowd.

For Akuafoil printing, you must include an Akuafoil/mask file along with your CMYK file. The mask file indicates where the foil will be placed. The file process is the same as spot UV—100% K where foil is placed, 0% where the foil is not placed.

NORMAL CMYK PRINT FILE

Want Akuafoil Here

AKUAFOIL FILE

Akuafoil Goes Here

 

As shown above, the file on the left is the normal CMYK print file. If you want the logo to be Akuafoil, then your Akuafoil mask file should look like the file on the right. The White indicates no foil and 100% K indicates where the Akuafoil will be.

Here are some more things to keep in mind when creating your Akuafoil artwork:

  • Make sure the mask and CMYK print file are aligned and match up properly.
  • Akuafoil works best on lighter colors. The darker the CMYK color, the less the Akuafoil look.
  • Do not use very thin or small text and artwork with Akuafoil... Use san serif fonts above 12 point for best results.

If you would like only silver Akuafoil to print, make sure to have at least 15% K in that white area. White in the CMYK file that is 100% K in the Akuafoil file will appear as plain silver Akuafoil. For a higher quality plain silver Akuafoil, we recommend to have at least 15% K in that white area.

When creating knockouts in the Akuafoil mask or in the CMYK print file, beware there might be a "Halo" of white around the knockout area. Below are two examples... On the left, a file with a CMYK magenta background with a knockout for the Akuafoil text. On the right, a Akuafoil background with a knockout for the CMYK text.

CMYK KNOCKOUT W/AKUAFOIL FILL

CMYK print File

AKUAFOIL KNOCKOUT W/CMYK FILL

CMYK print File
 
Akuafoil File
Akuafoil File
 

These are the printed results:

CMYK KNOCKOUT W/AKUAFOIL FILL

AKUAFOIL KNOCKOUT W/CMYK FILL

 

You can see the white "Halo" in-between the CMYK ink and the Akuafoil. To prevent this, grow/stroke the Akuafoil area in the mask by 1–2 pixels. This will allow the Akuafoil to bleed into the CMYK area, reducing the white "Halo" effect. You can also fill in the knockout with a color to reduce the effect further.

No. We are now specifically set up to process one side at a time, and this requires that each side of a job must be on a separate file.

Not separating files will cause delays and you might have to send the files again. Remember to separate the pages of your .pdf files as well

 

Primarily used to intentionally overlap inks for a number of reasons, overprint can cause unexpected results. We suggest that you turn all overprint objects off before submitting your files.

In this case the logo was set to overprint. The colors from logo are mixing with the colors from the background. Unexpected results may occur if you have accidentally set certain objects to overprint. Always check logos and other artwork before submitting.

 

When sending artwork, do not send extra files, like proofs or samples, because they might get printed. Only send the files you need printed. We are not responsible for these kinds of files being printed. Unless requested by one of our employees, DO NOT send files that you do not want printed.

 

 

When using a blue in your design, always make sure to leave at least a 30% difference in your Cyan and Magenta values.

100% C 100% M 0% Y 0% K

Blue is close to purple in the CMYK spectrum. Remember, use a low amount of magenta whenever using high amounts of cyan to avoid purple.

Rich black is an ink mixture of solid black, 100% K, with additional CMY ink values. This results in a darker tone than black ink alone. If you print black alone as 100% K, the resulting black may not be as dark as you might like.

rich black

We recommend using
C 60 M 40 Y 40 K 100
This will give you a deep, dark, rich black.

Many things can cause banding. Banding may be caused by the program that it is exported from, such as Indesign or Corel. Too many gradient steps, for example going from a very light color to a dark color, in a small area will cause banding.

banding

To prevent this, check your digital files before sending. If you use a gradient, make sure it has enough room for a smooth transition.

We offer 1/4" and 1/8" radius round corners to all of our customers. The image below shows the two different radiuses for comparison.

round corner radius

UZ Marketing requires Print Ready files with proper rotation. Files submitted are printed HEAD to HEAD as-is based off your files. The head is always the top of your file.

Make sure to set up your files so that when we print them HEAD to HEAD the final product will read the way you would like. Also, front and back files need to be set up either both sides vertically or both sides horizontally.

 

 

With Every Door Direct Mail (EDDM) sizes, you can offer your customers an easy, cost effective way to deliver their message to every door. UZ Marketing makes it easy by offering the sizes and stocks that fit into the EDDM restrictions.

Use the USPS online tool to target areas you want to reach with your mailing — choose routes by neighborhood, ZIP Code, or city.
Get your mailing to every mailbox along the chosen routes — delivered by USPS Letter Carriers with the day's mail.
Spend as little as 14.5 cents per piece on postage.
For more information on how EDDM works, please visit 
https://www.usps.com/business/every-door-direct-mail.htm

NOTE: For all EDDM products, you are responsible for setup and delivery to USPS for EDDM processing. UZ Marketing will use our standard bulk packaging to process your order. No additional or specific handling is available through UZ Marketing. USPS requirements for EDDM include choosing the area for mailing from the USPS system, bundling the postcards in packs of 50 and labeling each bundle for the preselected route. UZ Marketing will not be responsible for these requirements.

Yes, our NCR forms come pre-collated. They come in 2 Part (White, Canary) and 3 Part (White, Canary, Pink) forms and are glued on the short edge.

Our NCR forms can be imprinted on a variety of equipment, but we recommend you test your specific application.

Yes, we can print full color (CMYK) on each sheet or you can choose to use only black ink.

 

PRICING

No, the price list indicates basic prices of products against the speculative quantities. The prices are calculated with regard to the most basic paper/card types, sizes and single side printing. As you know, the final printing cost depends on many parameters: paper/card weights or thickness (GSM/Pt), glossy or matt finish, 2 or 4 colors, square or rounded corners, single or double side printing, quantity, destination shipping charges and the mode of transport. Please use the indicative prices for calculating the basic cost. Once you place the order using the above parameters, we will quickly mail you the final, exact cost.